From the Treetop: Brian McBrairty
By Brian McBrairty, Regional Manager, Divisions 25, 55, and Southeast Division
I recently started with Wright Tree Service in August 2016. Prior to joining the team, I worked for a significantly larger company for the majority of my career.
As I was making the transition, I knew a lot of the processes and procedures would be similar regardless of the size of the company. Climbing techniques, drop zone rules, job briefings, tie-in policies, are just a few. There is a safe way to conduct our business and we all strive to follow this.
But there was one thing that stood out and really confirmed that I had made the right choice joining the Wright Tree Service family – and this was the difference in our company’s culture and the personality of the team.
I quickly learned that having a great company culture isn’t just reserved for the big Google, Walt Disney and Apples of the world. In fact, I am learning that having this same solid culture on a smaller scale has a much bigger potential to having a positive impact on the business as a whole.
There are a number of items that make up a positive company culture, but the ones that stood out to me the most were employee loyalty, brand and reputation, employee recruitment, and attracting new business.
From the most tenured team members through the field operations with only a few years in the business, the message has been consistent. They are committed to creating value in our business and this is what brings our customers back.
We may not always hear it, but the word gets out to customers, vendors and employees in the industry about how we run our business. Simply said, having a positive company culture maintains WTS’s positive reputation.
I work closely with some of the newer divisions in the east and I have learned that a big part of their startup and continued success consists of recruiting local candidates. These employees are ones that did not have prior industry experience and had to be trained from step one. Without a solid and positive company culture, this would not be possible. Considering the growth opportunities over the next few years, I am excited for what the future will bring. Companies that take culture seriously are able to successfully recruit top candidates by marketing this attribute. This attracts people who will thrive in the organization and will turn away others that may not be a good fit.
Attracting New Business
Having a solid and positive company culture not only helps recruit top talent but it also contributes to our success attracting new business. As we treat our employees with respect, they are likely to treat our customers with respect. Again, after visiting multiple areas over the last few months, I have noticed that the employees’ vision, product and understanding of our company’s culture is consistent. This will help attract new business and continue to solidify our position in the market place as a “contractor of choice” throughout the industry.
In summary, I learned on day one that Wright Tree Service is committed to both their employees and the company’s success alike. This has been reinforced over and over again and I am proud to be on the team.